Methodology
A systematic approach to developing sales intuition through martial arts principles and advanced psychology.
Sales Kung Fu extends your "keyboard of social interaction" — training you to handle critical sales moments with precision and authenticity.
“Moments of Truth” Mastery
Master the HOW of critical Sales Interactions (the "Moments of Truth") across the six Sales Kung Fu 销售功夫 Gates.
Effective Flow of Communication
Develop intuitive responses to subtle behavioral cues and conversation dynamics through the 16 Sales Kung Fu 销售功夫 Skills.
Trustful Connection
Move beyond pushing the customer to genuine human connection that drives trust and results on the stable ground of the two Sales Kung Fu 销售功夫 Bases.
The 6 Gates:
The Psychological Customer Journey
Heart Gate
Desirability via addressing pains and creating a big idea
Head Gate
Viability via measurable value and proactive risk mitigations
Fire Gate
Urgency via compelling reasons to act and FOMO
Hand Gate
Feasibility via the proof exercises demonstrating feasibility and our capacity to execute
Paper Gate
Agreement via effective contractual and commercial negotiation
Village Gate
Organisational support via being in the winning team
The 16 Skills:
Relation (Pull)
Strengthen relationships
1
Invite
Actively engage the customer in conversation
2
Listening
Active, attentive, structured and reflective
3
Reveal
Share your own emotions or uncertainties
4
Support
Show agreement, give backing
5
Ground
Emphasise common ground like shared goals, values, or experiences
6
Envision
Create a desirable view of the future
Direction (Push)
Drive things forward
7
Propose
Actively put forward ideas for solutions
8
Justify
Provide structured explanations and arguments
9
Assert
Manifest facts clearly and firmly
10
Demand
Demand clear expectations or actions
11
Threaten
Signal consequences if no action is taken
12
Evaluate
Evaluate statements and offers to provide direction
Clarify
Secure Decisions
13
Consent
Get to the heart of the matter and encourage alignment
14
Commit
Secure offers and agreements
Escape
Readjust the Conversation
15
Turn
Change the perspective or use meta-communication
16
Ignore
Sidestep or pause on sensitive topics
The 2 Bases:
People Base
Strong relationships fueled by attention, credibility, same status and trust
Inner Base
Playfulness inspired by self awareness, confidence and determination